Gong.bg expands its digital presence with a new interactive channel
The successful launch of Gong.bg’s Discord channel marks a new stage in the development of sports content and its connection with the audience.
With this format, Gong.bg extends its presence beyond traditional platforms, creating a space for more direct and interactive communication with sports fans.
Within just the first few weeks after launch, three consecutive live interviews were held with Blagoy Georgiev, Lora Hristova, and Ventsislav Stefanov, becoming key milestones in the channel’s development.
The format has shown a clear trend — audiences are looking not only for content, but for participation. On Discord, users have the opportunity to ask questions, join conversations, and become part of the experience itself, rather than just passive observers.
This project is part of the broader strategy of the media company NetInfo and the sports website Gong.bg to develop new digital formats, build stronger audience connections, and adapt to changing user behavior.
The Gong.bg Discord channel is just the beginning of a new direction — toward more dynamic, closer, and more engaging media experiences.
