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Fans of the hit reality format can now step into the Arena and take on epic challenges in Desafio: Tribe Clash

“Igri na Volyata”, one of the most exciting and ambitious reality formats on Bulgarian television, is expanding its digital presence with Desafio: Tribe Clash. The new Roblox experience brings the key elements of the show into the virtual world, giving fans the opportunity to step into the shoes of contestants and take on the challenges of the iconic Arena. The game is now available to play HERE.

The project marks another step in Net Info’s long-term strategy to develop innovative hybrid media experiences. By bringing together television content and Roblox, one of the world’s leading gaming platforms, “Igri na Volyata” is reaching younger audiences in a new and engaging way while extending the format beyond the TV screen.

Desafio: Tribe Clash recreates the world of “Igri na Volyata” in detail. From the very beginning, players can choose their tribe from the authentic teams featured in the TV show. Success in the game depends not only on speed and agility, but also on smart decision-making and strategy.

Players can experience the show’s iconic arenas, demanding challenges and high-stakes eliminations in a fully interactive virtual environment. Just like in “Igri na Volyata”, they will also face tense tribal councils, while the “Redemption” feature gives eliminated players a second chance to fight their way back into the game.

The official partner of this exciting gaming experience is Kubeti.

Step into the world of “Igri na Volyata” with Desafio: Tribe Clash and prove that you have what it takes to become a true champion. Play now on Roblox.