CarMarket.bg launched a project with the belief that the electric car has a future in Bulgaria
“Explore Bulgaria with an electric car” aims to take you to some of our country’s less mainstream landmarks, with the journey there and back enabling a narrative of electric mobility without limits
From “the future is EVs” to an obscurity shrouded in politics, from which the ICE is once again coming to the fore. This is roughly the environment in which CarMarket.bg launched its “Explore Bulgaria by EV” project last month.
Just two years ago, it was absolutely certain that the future was electric. At least, these were the political demands. But they have quickly changed, and serious work is now underway to repeal the EU’s ban on the sale of new ICE cars in 2035.
But this by no means shows that electric cars will disappear; on the contrary, they will increase their share. Yes, it will not happen so quickly, it will not happen through forced imposition, but this technology is developing at a tremendous pace and hundreds of billions have been invested in it.
An analysis by Bloomberg Green also gives the team at the specialist automotive website reason to believe that electric mobility has yet to improve. In 31 countries, EVs already account for more than 5 percent of total sales, and this is considered the threshold after which a rapid acceleration of electric mobility follows.
The same analysis points to colour TVs in the US as an example, which for a long time remained incomprehensible as a technology to Yankees, but after falling prices and an increase in the supply of programmes, in just a few years all households in the country started watching the Jetsons in rainbow colours.
In this country, electric cars are viewed with suspicion, to say the least. So CarMarket.bg tries to dispel some of the myths and legends swirling around the technology and charging infrastructure.
The first realization of the project “Explore Bulgaria with an electric car” was with Nissan. The brand announced its plan The Arc, according to which by 2027 it will introduce 6 new electric models, with 40% of total sales being electric models. Nissan currently only has the Ariya, one of the newest electric cars on the domestic market.
Almost immediately, the same confidence was placed in the team by the brand’s native representative, Volvo. The Swedes are one of the few companies not to adjust their original plans. In 2021, they said: at the end of the decade, we will only sell electric cars. They took the first step in this direction with the cardinally new Volvo EX30, which CarMarket.bg tells in a 33-minute video. Quite a lot, but there’s a hell of a lot of new features in this super innovative model for the brand and the industry.
