IAB Bulgaria Presents AdEx 2025 – the Leading Study of Bulgaria’s Digital Advertising Market
The latest data on advertising investment, market trends and industry development will be presented on 16 September 2026 in Sofia
On 16 September, IAB Bulgaria will present the results of AdEx 2025 – the leading independent study examining the state and development of digital advertising in Bulgaria. The event will take place at 10:00 a.m. at East Plaza Hotel Sofia, bringing together representatives of advertisers, agencies, media companies, technology businesses and industry professionals involved in strategic business decision-making.
In a rapidly evolving market, sound business decisions start with reliable data. AdEx 2025 provides an objective overview of digital advertising investment in Bulgaria and identifies the key trends and factors shaping the development of the industry.
The study follows established European and international standards for measuring the digital advertising market, providing a reliable foundation for planning, benchmarking and informed business decision-making.
What will AdEx 2025 reveal?
The latest edition of the study will provide insights into:
- the size and dynamics of digital advertising investment in Bulgaria;
- key market trends and developments;
- the performance of individual advertising segments and formats;
- the factors expected to drive future growth;
- a comparison of market performance in 2025 and 2024.
The results will provide insight not only into how digital advertising in Bulgaria is evolving, but also into the factors behind this development – which segments are growing, how investment patterns are changing, and what these shifts mean for advertisers, agencies, media companies and technology businesses.
Industry experts share their perspective on the market
The event is organised with the support of Net Info, one of Bulgaria’s leading digital media companies. As part of the programme, representatives of the company will deliver a dedicated presentation, sharing their expert perspective on the development of the digital advertising market, the changing media landscape and the trends expected to shape the industry in the years ahead.
As an active contributor to the preparation of the report and a partner of the event, Aleph Bulgaria will also take part in the AdEx 2025 programme, presenting selected key data and insights on the development of Bulgaria’s digital advertising market.
Bringing together key players from the digital industry
The presentation of AdEx 2025 will bring together advertisers and brand managers, media and advertising agencies, publishers and media groups, technology companies, and leaders from across the digital industry.
Beyond presenting the study’s findings, the event will provide a platform for professional discussion on the current state and future of Bulgaria’s digital advertising market – its potential, the challenges facing industry stakeholders, and the opportunities for greater transparency, measurability and sustainable growth.
For further information and media enquiries:
office@iabbg.net
