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These questions will be answered by Veselin Andreev, Head of AdOps and Programmatic Team at NetInfo

Google has committed to finally implementing the Privacy Sandbox consumer privacy initiative. Between July and December 2024, the use of 3rd party cookies in Chrome will be phased out.

The removal of 3rd party cookies is a huge issue for the entire industry because they make extremely accurate targeting happen in a digital environment. They are generally the digital footprints that everyone leaves on the sites they visit. Essentially, 3rd party cookies are the mechanism through which most performance-based budgets are spent. Removing them poses a business challenge to advertisers and publishers in terms of making it impossible to use established methods to segment user audiences.

What are the tools provided by Google to tackle missing cookies? What are the challenges facing the industry? What will be the impact on publishers’ revenues?

These questions will be answered in the webinar Privacy Sandbox: the Big Picture, organized by IAB – Bulgaria. Speakers are Veselin Andreev, Head of AdOps and Programmatic Team at NetInfo and Blagovest Yordanov, Managing Partner at ID Digital Consulting.

Vesselin Andreev has been leading NetInfo’s technical implementations in terms of advertising collateral for 16 years. He has been involved in the implementation of various Ad Servers and Demand Sources. In the webinar he will share NetInfo’s experience in minimizing losses from the removal of 3rd party cookies, as an expert in the field and a representative of a company that is among the leaders in the Bulgarian digital market.

“We are facing a huge challenge for the entire industry because the use of cookies is the backbone of efficiency in digital advertising. The problem essentially represents a decrease in accuracy, which inevitably leads to a decrease in results, ergo revenue across the entire ecosystem. The lecture is entirely voluntary, on our initiative with Blagovest Yordanov and IAB – Bulgaria, and at it we will share with the market the information we have gathered about what we have learned from experience so far. It turns out that many business people lack confidence in their knowledge on the topic and feel insecure. Some rightly so, others have no significant cause for concern,” said Veselin Andreev.

From Veselin Andreev’s lecture you can also learn what tools included in the Privacy Sandbox initiative are designed for publishers and whether they will help them to replace dropping cookies, also how to optimally adapt our business.

Blagovest Yordanov will outline the latest initiatives related to protecting user privacy and strict implementation of GDPR requirements. Some of these include the recently notorious implementation of Google Consent Mode V2.

The Privacy Sandbox: The Big Picture event will take place on 29 March from 9:30 – 12:30. It is a hybrid event and is free of charge.

How to register for it, more about the topics and the full agenda, can be found here.