News

Lora Indzhova, Daniela Pehlivanova, and Gergana Dobreva take the public affairs conversation beyond television

In a world where our attention increasingly moves between different screens and expectations toward content include more authenticity and closeness, some of the most recognizable faces from television are taking a natural next step. Lora Indzhova, Daniela Pehlivanova, and Gergana Dobreva are building on the traditional current-affairs format to expand its presence and get even closer to the topics that matter to society.

The NOVA Lab project on YouTube is a natural extension of the television conversation – a space where on-air topics gain additional depth and time. It is an environment in which the hosts do not merely present facts, but place them in context. A space where the hosts share experience and discuss the issues of contemporary society as like-minded partners.

In “Balance” with Lora Indzhova, we seek calm within the chaos and talk about mental health – without masks.

Alongside these psychological explorations, also broadens its scope toward self-care. Daniela Pehlivanova replaces the language of the news with the language of “Care” – for the body, the skin, and hormonal balance – searching for scientific truth beyond mass myths and aesthetic filters.

Meanwhile, Gergana Dobreva brings the experience of the established show “Pulse” into the digital environment, where medicine becomes an accessible and practical part of our everyday lives.

The faces of the media are conquering new spaces, where professional expertise meets personal openness, and the conversation is personal, honest, and closer than ever.